Topical creams and sprays are among the most commonly used treatments for overcoming premature ejaculation, simply because they work for the majority of men that use them. i receive many emails from men around the world on the subject of wanting to last longer and i see common patterns and reasons why so many men are looking for a solution. Finishing too soon in the bedroom can be a frustrating problem -- for you and your partner. Heres what premature ejaculation is and how you can last longer between the sheets. How to overcome premature ejaculation diversionary thoughts non-erotic mental diversionary tactics (concentrating on thoughts other than ejaculating) may prevent pe. premature ejaculation occurs when a man orgasms during sex sooner than he or his partner would like. Criteria for diagnosing this condition include that the man nearly always ejaculates within one minute of penetration or is almost never able to delay ejaculation.